CNN- Health authorities in New York say they've faced formidable challenges to quell the current outbreak: anti-vaxers who specifically targeted the state's ultra-Orthodox Jewish community, bombarding them with lies that vaccines cause autism.
When the anti-vaxers targeted the ultra-Orthodox Jewish community, they knew exactly what they were doing. To help plant fear directly into mothers' hearts, their publications contained religious references and include illustrations of mothers and children wearing clothes typical of religious Jews.
New York state countered these booklets with posters in Yiddish -- but botched the translation so badly that parts of it are incomprehensible. the state health department has worked extensively with rabbis, community leaders, and health care professionals in the ultra-Orthodox Jewish community to get the message out that measles can be dangerous and vaccines are safe.
Some religious Jewish women in New York think health officials missed a group: mothers.
As in many cultures, it's the mothers in religious Jewish communities who tend to make the health care decisions for children. Plus, men and women in religious Jewish culture operate in somewhat separate spheres with distinct roles.
That's why, this week, a group of New York women -- doctors, nurses, and health care advocates -- organized an event just for women.
The event was the first of its kind and the goal was clear: Speak directly to the fear planted by the anti-vaxers.
"A mother's fear is probably one of the strongest emotions that exists," said Shoshana Bernstein, one of the organizers of the event.
Tables were arranged in the back of the room, each labeled with a different anti-vaxer myth, such as that vaccines cause autism or SIDS. Doctors and nurses sat at the tables, ready to myth-bust.
Meanwhile, physicians and nurses from within the Orthodox community explained the real fear: that a child could die from a vaccine-preventable disease. Read more here
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