Lakewood Launches 'Chabad Hat'

COLlive.com - Lakewood reaches out to Lubavitch. A popular hat store based in Lakewood, NJ, is introducing what they called "the first-ever foldable Chabad hat," promising to help chassidim and bochurim in their many travels.
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 As Lubavitchers of all ages are strict about taking their black fedora along during both personal and business trips, storing the delicate felt hat has always been an issue. Whether traveling by car, train or plane, the hats tend to get crushed by a heavy suitcase or other items. On flights, where airlines limit the amount of carry-on luggage a traveler can bring, the hat box becomes a burden that many would love to do without. Now, Simchy Zuckerman, a young entrepreneur and proprietor of the ThatHat store, says he had come up with a solution. His company designed a hat that he says is an "extremely light-weight, rabbit-felt hat that can be folded and placed in a suitcase or even your pocket, and will not leave a single crease." In describing how he came up with the idea, Zuckerman explained that while the concept of a foldable hat is not his original idea, "There was no foldable hat available for the Yeshiva or Chabad crowd." "I incorporated the idea and manufactured something that is comfortable, stylish, and most of most of all, looks no different than the average black hat," he says. He says the new hat, which is produced exclusively for ThatHat at a plant in Italy, is perfect for travelers and Bar Mitzvah-aged children because of its smaller brim size, it can last for many years.